Augmented (hyper) Reality

Our next Virtual Lifestyle

An architect embracing our evolution into the digital future, Keiichi Matsuda analyzes scenarios from life with Augmented 'Space' to a Cyborgs' Rulebook. His work involves "looking towards the future, and trying to understand the implications of the choices that we make" (Mr. Porter).

For his final year of Masters Architecture at Bartlett, Matsuda took upcoming technology for Augmented Reality and predicted the consequences. Through film, he reveals how architecture may need to adapt- to perfect this relationship of the urban and virtual worlds.

Matsuda states: "The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it."

To experience Augmented (hyper)Reality in 3D, click HD and grab your glasses for the video below:

Before we transition into the ultimate hi-tech society with the upcoming Project Glass, this is the perfect time for Matsuda's work to come into the spotlight.

"What excites me is not what the devices can do, but that such a large corporation [Google] has decided to put its weight behind it,” he says. “The implications are huge. It won’t be long before I can walk past you on the street and immediately see your most recent tweet, your profile picture – whatever information is available" (Mr. Porter).

Keiichi Matsuda may just be the guide we need, in order to understand, balance, and take advantage of what we're getting ourselves into.

For a preview of his work in person- check out 'Prism' which reveals the digital information of London, live. Installed in the V&A, it will be exhibited from September 14th-23rd during London Design Festival.

To read the interview on Mr. Porter containing these quotes, click here. And, to catch up on Keiichi Matsuda's projects follow his website at

WRITTEN BY Bacall Michaels