INTERVIEW WITH THE 2012 FASHION TECHNOLOGY GRAD

Featured in both our debut film 'Obedear' and Fashion Technology Grad Editorial 'Prémonitions Sucrées' Hong Kong-bred, London-based Elly Cheng is a designer not to miss. Her love for color bleeds through to her designs, topping them off with a slight punk edge.

For her graduate collection, Elly was inspired by her vivid childhood, her toys, and her mother and grandmother. Unsatisfied with materials to capture her nostalgia, Elly created her own textiles for her collection- digital printing florals and hand dyeing sheepskin ombree.

"When I started designing the collection, I attempted sourcing my fabric in Hong Kong and London, to find some soft, fluffy, and dreamy materials. Nothing caught my eye, so I decided to develop my own textiles with hand dyeing, wadding, and sheepskin along with gradient heat transfer paper."

"I DECIDED TO DEVELOP MY OWN TEXTILES WITH HAND DYEING, WADDING, AND SHEEPSKIN ALONG WITH GRADIENT HEAT TRANSFER PAPER."

"The process of creating a fabric is very complicated, and sometimes you don’t have a second chance to reform the mistake, time management and planning is always the main concern of my work."

Striving for constant innovation, Elly claims it's what allows her to be 'unique': "Clothes for me are a way to bring out personality, and also a way to be unique. My collection allows one to be individualistic through my 'make it your own' mentality."

"MY COLLECTION ALLOWS ONE TO BE INDIVIDUALISTIC THROUGH MY 'MAKE IT YOUR OWN' MENTALITY."

Elly studied in Hong Kong for three years before she was drawn to London College of Fashion for their excellent "practical and technical education." With her course, Elly was able to be open minded about design, and absolutely creative with the facilities provided. LCF has the latest equipment for the fashion technology course, and gave her the design freedom she craved.

"THERE'S A STRONG IDENTITY WITH MY WORK."

Elly starts each creation process when she's inspired by a certain 'emotion'. She then tries to harness that emotion through visual photography, which finally allows her to have a platform to "transfer it [emotion] into texture". "This is how I'm able to birth a collection."

Elly's ultimate high is engaging people with her inspirations and her garments: "I enjoy sharing things I like with people, and especially something I created." This social aspect to her design process is what keeps her going- to create and expand herself. "I aim to have my own brand in the very near future, so I can keep sharing my beloved works."

To peak inside Elly's bright world, follow her on Tumblr, and if you'd like to get in touch, here's her Showtime.

WRITTEN BY Bacall Michaels IMAGES BY Elly Cheng & Vrag Mag