House of Cards
AUSTRALIAN DESIGNER ASHIYA IS TURNING JAPANESE
With a successful Japanese inspired SS14 collection, Australian independent design label, House of Cards has done it again with another transporting collection into a world beyond our own for this Autumn/Winter.
This time round, designer Ashiya Omundsen has demonstrated a supreme throwback to 90’s cult film Space Jam for her AW14, aptly named ‘All Time’ collection. Featuring playful trapeze dresses, cool cut jackets and tapered trousers, we’re only just scratching the surface.
Studying Graphic Design and Photography at The Queensland College of Art, Ashiya’s early interest in fashion and garment construction enabled her to begin creating her own clothes. By selling her early creations regularly, this was inevitably the beginning of her very own label.
Ashiya’s unique range of disciplines, matched with complete creative control of House of Cards, allows her with every collection to personally explore, and experiment with her latest obsessions (usually fuelled by Tumblr) into a highly wearable, ahead of the curb, items of apparel.
As we see in her latest work, the combinational mix of oversized shapes and fitted bodycon with a sportswear feel shows us the future of space-age-wear, if it was a thing, which Ashiya has now made real, and it’s awesome.
With a dreamy pallet to match of pale pinks and blues, the stark black throughout roots the collection firmly in place as a serious solid collection of covetable clothes. The featured checked print is a huge nod to the industrial minimalism trend, set to explode this season, while its use of sportswear cuts (think cropped basketball pants) adds a casual element, emblazoned with the ‘All Time’ signature in swishy typography.
A fun label known for its mix of textural materials, bold colours, unique prints, exaggerated shapes and just the right dose nostalgia, each collection demonstrates a mood, a story and lifestyle customers can inhabit with every piece whether it’s a basketball pant or a crop top.
It’s for laid back girls glued to their Tumblrs. Their visual inspirations, once seen on screen and thanks to House of Cards, are now items of clothing they can wear with pride on the street.